Scope and impact
I've been fortunate to design for millions of users around the world, helping to shape progress across the fields of education, entertainment, and technology. I've worked with teams ranging from lean startups to large global organizations. Shifting between industries has helped me develop a balanced, holistic sensitivity toward design. Here you can explore a handful of select projects:
ActiveCampaign SMS 10DLC → ActiveCampaign is an omni-channel marketing automation platform with a historically undervalued SMS offering. In anticipation of a changing SMS regulatory landscape, this work helped ensure legal compliance, a smooth transition for users, and a foundation for future investment in messaging protocol technology.
HMH Science Dimensions → Many education products suffer from confusing experiential design. HMHSD is a national K-12 solution for students and educators that prioritizes the learner’s experience. Building HMHSD presented an opportunity to challenge engrained industry assumptions about learning and pedagogy.
ActiveCampaign Web Personalization This work is a series of design explorations driving the evolution of ActiveCampaign’s Web Personalization product, specifically tailored to bolster adoption and enhance feature maturity given the product’s relative newness.
Jenkins OSS Collaboration I developed a process for inter-org collaboration between open-source contributors and CloudBees employees, then refined it while ushering in design improvements to a uniquely complex legacy UI. This case study is largely about process design.
Visual Design Visual design rests at the foundation of my career as a creative professional. Here I’ve gathered some favorite visual design work from early in my career.