Design Launch Strategy

Receive a custom DesignOps strategy for your organization. Start building a design team the right way—informed by an experienced designer who knows what it takes.

Here's the problem...

You need to start a design function inside your org, but you're not sure where to begin. Because DesignOps looks different for every company, you need tailored guidance about how to start building a design team.

...and here's the solution!

I'll review your organization's design needs and provide a tailored DesignOps kickoff strategy. The strategy will be written from a designer's perspective and based on your unique organizational needs, not on theory.

Here's how this works

Step 1—You'll share basic details about your organization. These will help me create your customized strategy.

Step 2—I'll write a detailed DesignOps strategy uniquely tailored to your organization's needs.

Step 3—You'll receive your DesignOps strategy so that you can kick off design the right way. It's that easy!


"DesignOps at scale requires experience at scale, and Joseph has that experience. The best part about working with Joseph on a consultant basis is his ability to identify solutions to problems at scale, which we were able to implement right away."

Anardo Cuello

UX Manager @ Wyndham Destinations

Here's what you'll receive

Your DesignOps strategy is a detailed guide written to help you launch design in your organization, including the following:

A prioritized list of the design roles you should hire for, based on your organization's unique blend of design maturity, industry complexity, and current design presence.

Genuine insight about what designers look for in opportunities—written from a designer's perspective.

Advice about how to interview designers, including whether to use design tests.

Insight into how designers think, to help you build a strong design team foundation.

Guidance about which design tooling investments are worthwhile based on your scale and velocity.

Recommendations about how designers can collaborate with other groups in your org.

A custom list of candidate attributes to look for when hiring designers, based on the unique qualities of your organization.

Qualities to look for in different types of design hires, like product designers and design managers.

Time-saving guidance to help you avoid costly trial and error as you build a design team.


"Joseph always has the bigger picture in mind. He strives to not only understand your complete process, but also make it more efficient, collaborative, and results-driven."

Brian Hennigan

UX Designer @ The Walt Disney Company

Common questions

You can also reach out directly with questions, anytime.

Why should I trust your perspective on this?

I'm a product designer who's worked in companies of every size. I've helped shape design functions in startups and global enterprises! My recommendations come from first-hand experience, not theory.

How do you know what's right for my organization?

After purchase, you'll complete a form that will help me gain a better understanding of your organization's structure, maturity, and design needs. These insights will help shape your customized design strategy!

How do I know if this service is right for me?

If you're looking to build a new design team or grow your small team, this package is for you. You may be:
◦ A founder who recognizes the need for a design team—but isn't sure how to build one.
◦ A product manager advocating for design hires—but seeking validation to make the case.
A solo designer tasked with building a team and looking for an experienced perspective.

What deliverable will I receive with this purchase?

By purchasing this package, you'll receive a tailored strategy document. This strategy will break down everything you need to launch design in your organization!

Will this purchase allow me to be less hands-on in shaping design culture?

No. Design is a rapidly evolving industry with many changes ahead. This package will help you kick off DesignOps in your organization, but scaling design takes time.

© Joseph Brueggen 2020