Visual design

Project overview

This case study highlights select visual design work. I am first and foremost a product designer, but I also practice visual design because these skills complement one another. Visual design in this context includes brand identity and icon design.

Designing systems

Just like product design, visual design is about creating smart, scalable systems to support an organization's business objectives.

Visual design

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Project overview

This case study highlights select visual design work. I am first and foremost a product designer, but I also practice visual design because these skills complement one another. Visual design in this context includes brand identity and icon design.

Designing systems

Just like product design, visual design is about creating smart, scalable systems to support an organization's business objectives.

iMessage sticker apps

Modern communication apps are shipping increasingly rich features that allow users to express themselves in fun and creative ways. With the release of iOS 11, Apple introduced iMessage apps. As an avid iOS power user, I was eager to contribute to the ecosystem (and have some fun with Xcode). These stickers were a joy to draw and I'm looking forward to expanding them soon.

Election 2020 stickers

Get out the vote with these free, animated iMessage stickers! I made these to encourage friends and family to exercise their civic duty and to help others do the same. Find them here on the App Store.

Science stickers

Science Stickers for iMessage are beautiful and useful - the perfect choice for any science or nature aficionado! I made these to help others express their love for science and nature. Find them here on the App Store.

Golden Gate brand refresh

I worked with Golden Gate to finesse their new visual identity and help them apply it to various business touchpoints. This involved close collaboration with employees to understand how they use internal tooling. It also involved brand strategy to help them bring their public-facing properties in line with the Golden Gate aesthetic.

Updated iconography

Strong iconography is successful at simplifying an otherwise complex message. I designed this small illustrative set for use around the Golden Gate website, to represent high-level tenents of their business methodology. As the business continues to evolve, so will its icons. The next steps for Golden Gate's iconography include clear usage guidelines, more accessible assets, and a more intricate set for an under-development digital offering.

Social media graphics

Social media plays a crucial role in generating public interest in Golden Gate's services. For this revamp, we started small with clearly branded profile graphics for maximum visibility in their most important lead generators. I created several iterations of on-brand graphics for use around various social platforms. These graphics will continue to evolve with time.

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Branding employee touchpoints

An organization's visual identity is ubiquitous throughout its internal and external touchpoints. This brand refresh is only the start of a long-term effort to establish a Golden Gate design language, which will be reflected in both internal and publicly available tooling. This language will complement a formal product design system, also in the works!

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Branding customer touchpoints

Well-designed customer touchpoints are a critical measure of a successful visual identity. In refining the Golden Gate brand, I'm working collaboratively with the corporate marketing team to design a more modern, on-brand web presence. This careers landing page is one public-facing example, but it's only the beginning.

Additional identity work

Designing visual identity systems is more intricate than creating simple visual artifacts. Done right, the process includes creating scalable design systems and resources that help everyone in an organization do their best work. Most importantly, a visual identity reflects an organization's values—inspiring employees and customers alike. As I build this case study, you'll find additional information about identity initiatives from my time at Disney, and in collaboration with freelance clients. In the meantime, you can reach out anytime to discuss this work—I'm happy to share!

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Disney internal team branding

Despite being far less visible than their public-facing brands, internal team and studio brands at Disney are driving the creativity that the company produces, built upon a legacy of world-class storytelling. I expect to share details about this project in mid-2020.

Social startup branding

I'm collaborating with a socially-conscious technology startup that's dedicated to harnessing influencer klout for social good. I expect to share more details about this project in late 2020.

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AIGA branding initiatives

AIGA hosts several conference events throughout central Florida each year. My goal in supporting these events has been the creation of versatile logo treatments, to be carried through a range of materials, both physical and digital.

© Joseph Brueggen 2020