Professional Project

Professional Project

AIGA Conference Branding

AIGA Conference Branding

AIGA Conference Branding

AIGA Conference Branding

AIGA Conference Branding

AIGA_Project_Banner

Project Overview

The Re:Solutions conference is an annual Orlando event held by the local chapter of AIGA. My challenge here was to create a versatile visual system for the event, to be carried through a range of materials, both physical and digital. I took a modern, illustrative approach centered around a simple badge with two forms.

Project Overview

As part of a renewed effort to implement strategic user testing in our organization, I've been spearheading an overhaul of our in-person user testing process. Doing this inside an organization as large as Houghton Mifflin Harcourt means tackling some unique challenges.

My Role 
Designer & Illustrator

Clients
AIGA Orlando & the Orlando design community

My Role 
Designer & Illustrator

Clients
AIGA Orlando & the Orlando design community

My Role 
Designer & Illustrator

Client
AIGA Orlando & the Orlando design community

ACB_Rough_Badges

Illustrative Badge Explorations

For this project, I was working within some constraints based on previous branding initiatives for the annual conference. I started off by experimenting with the look of the conference badge. These are some of the early iterations.

Illustrative Badge Explorations

For this project, I was working within some constraints based on previous branding initiatives for the annual conference. I started off by experimenting with the look of the conference badge. These are some of the early iterations.

Illustrative Badge Explorations

For this project, I was working within some constraints based on previous branding initiatives for the annual conference. I started off by experimenting with the look of the conference badge. These are some of the early iterations.

A modern, illustrative approach centered around a simple badge with two forms.

A modern, illustrative approach centered around a simple badge with two forms.

A modern, illustrative approach centered around a simple badge with two forms.

A modern, illustrative approach centered around a simple
badge with two forms.

A modern, illustrative approach centered around a simple badge with two forms.

Final Illustrative Badges

This is the final Re:Solutions badge illustration, as well as a simplified version for smaller spaces. The mark was generally presented in its simpler form. It was used for a wide range of promotional materials, from t-shirts to printed banners.

Final Illustrative Badges

This is the final Re:Solutions badge illustration, as well as a simplified version for smaller spaces. The mark was generally presented in its simpler form. It was used for a wide range of promotional materials, from t-shirts to printed banners.

Final Illustrative Badges

This is the final Re:Solutions badge illustration, as well as a simplified version for smaller spaces. The mark was generally presented in its simpler form. It was used for a wide range of promotional materials, from t-shirts to printed banners.

Final Illustrative Badges

This is the final Re:Solutions badge illustration, as well as a simplified version for smaller spaces. The mark was generally presented in its simpler form. It was used for a wide range of promotional materials, from t-shirts to printed banners.

Workshop Icons & Signage

Event signage was to be large and clear, with big text to mark the location of different conference workshops. Each of three workshops was assigned a simple icon—the only graphic necessary to identify it. The mission was to have as simple and cohesive a set of visual elements as possible.

Workshop Icons & Signage

Event signage was to be large and clear, with big text to mark the location of different conference workshops. Each of three workshops was assigned a simple icon—the only graphic necessary to identify it. The mission was to have as simple and cohesive a set of visual elements as possible.

Workshop Icons & Signage

Event signage was to be large and clear, with big text to mark the location of different conference workshops. Each of three workshops was assigned a simple icon—the only graphic necessary to identify it. The mission was to have as simple and cohesive a set of visual elements as possible.

Physical Conference Badges

There were three versions of physical conference badges—attendee, special guest, and board member—each marked with a distinct color. This helped individuals identify one another among the crowd, to make conversation a bit more fluid in the conference setting.

Physical Conference Badges

There were three versions of physical conference badges—attendee, special guest, and board member—each marked with a distinct color. This helped individuals identify one another among the crowd, to make conversation a bit more fluid in the conference setting.

Physical Conference Badges

There were three versions of physical conference badges—attendee, special guest, and board member—each marked with a distinct color. This helped individuals identify one another among the crowd, to make conversation a bit more fluid in the conference setting.

Physical Conference Badges

There were three versions of physical conference badges—attendee, special guest, and board member—each marked with a distinct color. This helped individuals identify one another among the crowd, to make conversation a bit more fluid in the conference setting.

© Joseph Brueggen 2018