AIGA Conference Branding
Project overview
The Re:Solutions conference is an annual Orlando event held by the local chapter of AIGA. My challenge here was to create a versatile visual system for the event, to be carried through a range of materials, both physical and digital. I took a modern, illustrative approach centered around a simple logo with two forms.
Who encountered this branding
All conference attendees interacted with the redesigned identity, including creatives from throughout Central Florida.
Professional project
AIGA Conference Branding
Project overview
The Re:Solutions conference is an annual Orlando event held by the local chapter of AIGA. My challenge here was to create a versatile visual system for the event, to be carried through a range of materials, both physical and digital. I took a modern, illustrative approach centered around a simple logo with two forms.
Who encountered this branding
All conference attendees interacted with the redesigned identity, including creatives from throughout Central Florida.
Clean logo, two variations
The conference mark holds a simple form. It comes in two variations and fits easily in any space. It also works on a wide range of materials, which was a prime directive for this event. It was used for a wide range of promotional materials, from t-shirts to printed banners.
A modern, illustrative approach centered around a simple logo with two forms.
Workshop event signage
Event signage was presented in a banner format. Each of the three workshops was assigned a distinct color treatment that still clearly aligned with the overall brand aesthetic.
Conference badges
Conference attendees each received a custom name badge to identify them and provide a bit of detail about their work status. Badges also granted access to the workshops. Each badge listed the workshops they'd signed up for. These were a hit! These badges helped make conversation a bit more fluid for attendees and made workshop access extremely easy.
Social media graphics
As with any modern event, this conference required a wide assortment of graphics for social media. These simple banners worked best on platforms like Facebook.
© Joseph Brueggen 2020